By organizing a giveaway with influential brand partners, ClickBoost helped the Hawai'i Food & Wine Festival grow its email list over 500%, from 10,000 subscribers to over 70,000 subscribers
The Brief
The Hawai'i Food & Wine Festival wanted to grow its list of email newsletter subscribers, since email has the highest ROI of any online marketing channel. They asked ClickBoost for help.
The Strategy
Our solution was to create an online sweepstakes, with one winner receiving admission to a six-course festival dinner prepared by a team of legendary chefs, round trip airfare provided by Hawaiian Airlines and a room at the Hyatt Regency Maui Resort and Spa. To enter the sweepstakes, landing page visitors would have to subscribe to the HFWF newsletter.
The key was to partner with brands who could distribute the sweepstakes landing page to their online audiences. Our goal was to sign up respected brands with large audiences who fell within Hawai'i Wine & Food Festival's target demographics.
The Preparation
The first brand we signed up for landing page distribution was the iconic women's magazine Good Housekeeping, an ideal partner because of their massive audience (over one million email subscribers, millions of social media followers, and tens of millions of website visitors) and because of their audience's demographics (high income, international travelers).
Earned Media client spoiled Media jumped on board next, providing access to their five million monthly website visitors, social media followers and email subscribers. Their readership is composed primarily of college educated millennial New Yorkers with a serious case of wanderlust.
Finally, we signed up subscription box Wine Awesomeness as the third partner to distribute the sweepstakes, giving the Hawai'i Food & Wine Festival exposure to their 550,000-plus wine loving email newsletter subscribers.
The Execution
After we built the sweepstakes landing page using the DojoMojo sweepstakes platform, the three distribution partners shared the landing page with their email newsletter subscribers, website visitors and social media followers:
The Results
The sweepstakes was a resounding success. The landing page generated nearly 100,000 visits, 65,000 email entries and 2,000 click-through's to the Hawai'i Food & Wine Festival website!